Online Research Paper Tips

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4222 366 - 2382 Words

Unit 4222-366 Understand and meet the nutritional requirements of individuals with dementia Outcome 1 Understand the nutritional needs that are unique to individuals with dementia 1 Descride how congnitive, functional and emotional changes asspociated with dementia can affect eating, drinking and nutrition. Cognitive- People with dementia some times struggles to reconise food and drink, which is sometimes when they do not eat any food or drink but down in front of them or do not like what they see or food thier not used to. This is because of the damage the has be caused in the brain. If that person has a problem with their sight and can not see what their are eating or drinking ensure their have the correct glasses on if their wear†¦show more content†¦Because of not drinking could lead to headaches, increased confusion, constipation or urinary tract infection. Its imporatant that a person with dementia has a healthy well balanced diet. With someone in later stage dementia in is important to make sure they have the correct nutrition and by seeking advice from a dietitian can help to maintain thay person well being. 3 Outline how other health and emotional conditions may affect the nutritional needs of an individuals with dementia. Depression- Because some one has lost their appetite could be a sign of depression and this is a common with people with dementia. There are treaments which could help with depression which are medication or other therapies. Speak to their GP or nurse for guidance. Communication- A person with demnetia has a problem with identifying that their are hungry or do not like the food that they have been give. They may refuse to eat or hold the food in their mouth. By given a person with dementia choice of what their would like to eat, use prompts or pictures could help. Pain- The person could be in pain and find eating to diffcult or uncomfortable. Ask them if their mouth is sore or their could have a problem with their dentures or their teeth. Having regular check ups or if unable to go to the dentsit see if you can have a dentist call to their home. Its important that a person has oral hygiene and mouth checks. Tiredness- a person with dementia may feel tired and not feel like eating orShow MoreRelatedUnit 4222-366 Understand and meet the nutritional requirements of individuals with dementia (DEM 302)2468 Words   |  10 Pagesï » ¿Unit 205 Principles of safeguarding and protection in health and social care Outcome 1 12) Physical abuse is typically described as the use of physical force against another person that may in turn cause injury, pain or impairment. This type of abuse could be perform with or without an object. possible signs of physical abuse may include the following; bruising other marks on the skin nervous behaviour depression unexplainable weight loss Sexual abuse is the forced and undesired sexual behaviourRead MoreNutritional Requirements of Individual with Dementia Essay1455 Words   |  6 Pages4222-366 Understand and meet the nutritional requirements of individuals with dementia Outcome 1 Understand the nutritional needs that are unique to individuals with dementia. 1.Cognitive means the affect that dementia has on thinking skills eg memory, understanding etc. Functional is about the ability to perform actions such as feeding themselves. Emotional is about how they feel and react eg confusion can cause distress and aggression. As dementia progresses, eating andRead MoreBee Movie Script13767 Words   |  56 PagesForce on approach. 350. 351. 352. Wait a second. Oheck it out. 353. 354. 355. - Hey, those are Pollen Jocks! 356. - Wow. 357. 358. 359. Ive never seen them this close. 360. 361. 362. They know what its like 363. outside the hive. 364. 365. 366. Yeah, but some dont come back. 367. 368. 369. - Hey, Jocks! 370. - Hi, Jocks! 371. 372. 373. You guys did great! 374. 375. 376. Youre monsters! 377. Youre sky freaks! I love it! I love it! 378. 379. 380. - I wonder where they were. 381.Read MoreMedicare Policy Analysis447966 Words   |  1792 Pages10 ‘‘(3) EXCEPTION FOR EXPORTS, ETC.—Rules 11 similar to the rules of sections 4221 (other than 12 paragraphs (3), (4), (5), and (6) of subsection (a) 13 thereof) and 4222 shall apply for purposes of this 14 section. To the extent provided by the Secretary, 15 section 4222 may be extended to, and made applica- 16 ble with respect to, the exemption provided by para- 17 graph (2). 18 ‘‘(4) SALES TO PATIENTS NOT TREATED AS RE- SALES.—If

Cyber Security Faced by the Businesses-Free-Samples for Students

Question: Discuss about the Challenges in Cybersecurity in Business. Answer: Introduction Cybersecurity is mainly the application of technology in order to secure the networks, computers, data and programs from attacks that are not authorized, also known as cyber-attacks. As this type of security mainly provides security for the computers, this is also known as IT security or computer security. Protection of information, software and hardware of a computer system from any kinds of damage, misuse or theft is mainly the work of cybersecurity. In todays world, one of the most common crimes is cyber-crime. There is a general thinking between people that securing the data and computers secure might prevent cyber-crimes, but there are other sources with which cyber-crimes are conducted, especially in workplaces. Keeping emails and browsers open and unattended for a long time is also an opportunity for the cyber criminals to hack all data. Just like this, there are a lot other factors which the employees of an organization are unaware of and due to these unintentional mistakes, huge problems are faced by the companies at times. Thus, there is a gradual increase in the use of cyber security in different business sectors. The information stored by a company is highly confidential and if it goes into the hand of any unauthorized personnel, the information can be misused. Thus, cyber security is extremely important. Different types of cyber challenges that are faced by the businesses and the possible remedies that can be applied to combat them are discussed in this research paper. Research Objective The main aim of this research is identify the challenges in cyber security faced by the businesses, understand the challenges and evaluate them. A lot of previous researches have been conducted on this topic and based on these researches the concept of cyber security in the business will be understood and discussed in this report. The most important aspects that are associated with cyber security has been attempted to be identified and evaluated in this research paper. The two most important questions that will be able to solve the problem that is the intention of this paper are given as follows. These questions are important to solve the challenges faced by cybersecurity in business. What are the factors that are important in influencing the cyber security systems in different businesses? What can be the possible approaches that can be used to prevent cyber attacks to the business organizations. Scope of the Research There are multiple dimensions in cyber challenges from the perspective of the different types businesses. This research will put a light towards these different aspects and dimensions. Different research work will provide a deeper understanding of the concept of cyber challenges and securities. The data for this research will be collected from various research papers, websites, books, etc. The literature review will provide a clear understanding of the different aspects of cyber challenges faced by different business sectors and might be able to provide satisfactory answers to the research questions that are related to this research on challenges faced with cyber security. Thus, the scope of this project is to understand the major risks related to cyber security and the methods with the help of which these risks and threats can be prevented. Literature Review Cybersecurity is mainly providing security to any personal computers or devices with internet access to protect data, software, hardware etc. According to Da Veiga (2016), Information technology has a huge scope. It has a lot of other functionalities other than securing information, software and personal data. The study also states different types of risks that influence the businesses of different organizations and are also related to cybersecurity (Raiyn 2014). Hence from here, cyber security can also be called as business security as it also protects business information. Cybersecurity provides protection to different business resources by transforming data securely to IT security which in turn is transformed to information security (Razzaq et al. 2013). From another study conducted by Von Solms (2015), it has been observed that in modern days, people are always online and this has been a platform of collecting, sharing and storing information of various different types of sectors. Thus, there is a wide use of this cyber civilization in the modern day (Farraj, Hammad and Kundur 2017). Transactions of banks, businesses, shopping and various other types of financial as well as non- financial activities are performed online, thus providing an opportunity to the cyber criminals to commit crimes (Herrera, Ron and Rabado 2017). Thus, cyber threats are also increasing each day and due to these problems, the businesses cannot access their necessities that freely and thus, the performances of the businesses are affected. Security is provided to these cyber crimes which is not sufficient (Zhang 2017). The cyber criminals are constantly looking for loopholes in the security and thus affect the business performances (Roychoudhury and Liu 2017). The webpages or websites must be perfectly designed. Any fault in the designs would provide an opportunity to the cyber criminals and thus can be considered as a loophole to the security (Chazan 2017). There are a lot of other forms of cyber attacks such as cyber terrorism, logic bombs, salami attack, service denial, cyber theft, high jacking over Wi-Fi, cyber trespassing, spam, cyber vandalism, stealing credit card information, piracy of softwares, etc. All these attacks play a very important role in affecting the performance of businesses and the business organizations as well (Schweer and Sahl 2017). With the help of cyber attacks, all the necessary and confidential business information can be accessed by any unauthorised personnel and can be misused. This is likely to affect the business of the firm both financially and non-financially (Gibbs 2017). When there are crimes, there must be remedies also to stop those crimes. Thus, a lot of methods have been adopted by the companies to prevent these attacks (Kreps and Das, 2017). The systems of detecting and preventing intrusions, vulnerability scanners can be effective methods to prevent cyber crimes. There are a lot of existing vulnerability scanners such as wapiti wapiti, acunetix WVS, Gamascan's web application scanner and websecurif (Biancotti 2017). The firewall that is used in web applications is also responsible for protection of data from cyber attacks. The most widely used secured firewall are imperva's secure sphere, breach security web defend, Barracuda and Mod security network application gateways. By modifying the syntactic representation of the signature, the cyberspace can be attacked by a hacker (Hu et al. 2017). Nowadays, use of cyberspace is extremely important for the businesses to flourish and important information is also shared through the web. The challenges faced for cybersecurity has a negative impact on the efficiency, productivity and security of the business organizations (Fu et al. 2017). Thus, certain modifications have to be made to the existing methods of cybersecurity. Most of the securities implemented presently are based on signatures which is easily accessible by the hackers. A semantic solution is required to be implemented to the existing solutions (Sturm et al. 2017). With the help of this, the problem can be solved by evaluating the degree of harm that can be done to the organization. The challenges faced by cybersecurity can result as a matter of national security as cybersecurity is the centre of securities that are provided to the computer networks and information (Musleh et al. 2017). There is significant increase in the cyber attacks each day and this is affecting the business organizations to a huge extent. If the reasons or the loopholes of the security can be identified, then people can be more aware and conscious about why the threats are received and hence can stop themselves from making those mistakes (Turgeman et al. 2017). This will help the business organizations in protecting information that are confidential to the organizations from going into the wrong hands. Research Questions From the discussed literature, the following research questions can be framed: Does cyber security affect different types of businesses? Null Hypothesis (H01): Business organizations are not affected with and without cyber security Alternate Hypothesis (HA1): Business organizations are significantly affected with cyber security. Are there any characteristics that affect cybersecurity system on different businesses? Null Hypothesis (H02): There are no characteristics that affect cybersecurity system on different businesses Alternate Hypothesis (HA2): There are significant characteristics that affect cybersecurity system on different businesses Research Methodology Research Design The objectives of this research are studied using qualitative as well as quantitative approach of research. A descriptive approach will be pursued in this research to obtain significant results. Analysis of the problems faced by different institutions regarding the issue of cyber security will be undertaken for the purpose of the research. The information obtained from the companies will be considered as data which are reliable and thus the results obtained will be appropriate. Sampling To obtain a valid result, it is important to apply sampling techniques. There are a lot of companies that are using cyber security measures. It is not possible to obtain necessary information from each of the organizations and study that. Thus, sampling plays an important part. Thus, information about cybersecurity and the challenges faced by the companies on this issue will be studied over 20 selected companies from Australia. A review of the selected companies will be conducted and analysis will be done on the basis of the reviews. The main focus of the research will be on the challenges faced by these companies with cybersecurity. Data Collection Process Secondary data has been collected for this study, to run the analysis and obtain significant results. Sampling has been conducted as it is not possible to study each and every company and analyse their challenges. Thus, the sampling technique used for this research is snowball sampling. For this type of sampling technique, extensive and in-depth research has been conducted so that the results obtained from the research will be reliable and valid. Reliability and Validity It is important to collect the information from a reliable or trustworthy source. Otherwise the data collected will not provide an appropriate result. Moreover, to obtain appropriate results, it is very important that the data collected is valid. Thus, it is important to check the reliability and validity of the information. For that, the data must be obtained from a reliable source. Time Schedule Task Details Start date End date Days involved Selection of topic and search for justification 7/30/2017 8/30/2017 31 Constructing literature 8/31/2017 9/30/2017 30 Selecting appropriate methods 10/1/2017 10/17/2017 16 Data collection 10/18/2017 11/2/2017 15 Data analysis and representation 11/3/2017 12/3/2017 30 Reviewing the outcomes 12/4/2017 3/5/2018 91 Conclusions and recommendations 3/6/2018 4/6/2018 31 Submitting draft of the project 4/7/2018 4/14/2018 7 Printing and final submission 4/15/2018 5/15/2018 30 Limitations of the Research In this research, the sample size of considered companies taken is 20, which is a considerably small number. Thus, this number of sample must not be sufficient to conclude about all the challenges faced by all the companies as there are a considerably large number of companies all around. Lakhs of organizations are nowadays facing the cyber security challenges and 20 companies might not be sufficient in inferring for all the companies. Moreover, to make a further clearer understanding, a primary research study can be conducted by preparing a questionnaire and asking the employees from different organizations about the challenges faced by their organizations in different company sectors. This will provide a much clearer understanding of the topic. Conclusion One of the major issues faced by the different business organizations is cyber security. Presently, all the business organizations are highly dependent on the internet for increasing the productivity of the company as well as the efficiency of the different activities of the businesses. The business organizations are affected both financially and non-financially with cyber attacks. Important and confidential information about the companies can be hacked buy the cyber attackers and this will in turn affect the efficiency and performances of different businesses. Thus, it is important for the organizations to identify the challenges and remedy them to prevent the information from going into the hands of the unauthorized personnel. The existing security methods needs some modification. Thus, it is the most important work for the business organizations to identify the challenges and find a better method of protection of data for the business. References Biancotti, C., 2017. Cyber attacks: preliminary evidence from the Bank of Italy's business surveys. Chazan, D., 2017. France Blocks 24,000 Cyber Attacks Amid Fears that Russia May Try to Influence French Presidential Election.The Telegraph,8. Da Veiga, A., 2016, July. A cybersecurity culture research philosophy and approach to develop a valid and reliable measuring instrument. InSAI Computing Conference (SAI), 2016(pp. 1006-1015). IEEE. Farraj, A., Hammad, E. and Kundur, D., 2017, April. Impact of Cyber Attacks on Data Integrity in Transient Stability Control. InProceedings of the 2nd Workshop on Cyber-Physical Security and Resilience in Smart Grids(pp. 29-34). ACM. Fu, R., Huang, X., Sun, J., Zhou, Z., Chen, D. and Wu, Y., 2017. Stability Analysis of the Cyber Physical Microgrid System under the Intermittent DoS Attacks.Energies,10(5), p.680. Gibbs, S., 2017. Ebay urges users to reset passwords after cyber attacks. Herrera, A.V., Ron, M. and Rabado, C., 2017, June. National cyber-security policies oriented to BYOD (bring your own device): Systematic review. In Information Systems and Technologies (CISTI), 2017 12th Iberian Conference on (pp. 1-4). IEEE Hu, X., Xu, M., Xu, S. and Zhao, P., 2017. Multiple cyber attacks against a target with observation errors and dependent outcomes: Characterization and optimization.Reliability Engineering System Safety,159, pp.119-133. Kreps, S.E. and Das, D., 2017. Warring from the Virtual to the Real: Assessing the Public's Threshold for War on Cyber Security. Musleh, A.S., Khalid, H.M., Muyeen, S.M. and Al-Durra, A., 2017. A Prediction Algorithm to Enhance Grid Resilience Toward Cyber Attacks in WAMCS Applications.IEEE Systems Journal. Raiyn, J., 2014. A survey of cyber attack detection strategies. International Journal of Security and Its Applications, 8(1), pp.247-256 Razzaq, A., Hur, A., Ahmad, H.F. and Masood, M., 2013, March. Cyber security: Threats, reasons, challenges, methodologies and state of the art solutions for industrial applications. In Autonomous Decentralized Systems (ISADS), 2013 IEEE Eleventh International Symposium on (pp. 1-6). IEEE Roychoudhury, A. and Liu, Y. eds., 2017. A Systems Approach to Cyber Security: Proceedings of the 2nd Singapore Cyber-Security RD Conference (SG-CRC 2017) (Vol. 15). IOS Press Schweer, D. and Sahl, J.C., 2017. The Digital Transformation of IndustryThe Benefit for Germany. InThe Drivers of Digital Transformation(pp. 23-31). Springer International Publishing. Sturm, L.D., Williams, C.B., Camelio, J.A., White, J. and Parker, R., 2017. Cyber-physical vulnerabilities in additive manufacturing systems: A case study attack on the. STL file with human subjects.Journal of Manufacturing Systems,44, pp.154-164. Turgeman, A., Kedem, O. and Rivner, U., Biocatch Ltd., 2017.Method, device, and system of generating fraud-alerts for cyber-attacks. U.S. Patent 9,552,470. Von Solms, B. and Von Solms, R., 2015. From information security to business security?. Computers Security, 24(4), pp.271-273 Zhang, T., Wang, Y., Liang, X., Zhuang, Z. and Xu, W., 2017, May. Cyber attacks in cyber-physical power systems: A case study with GPRS-based SCADA systems. InControl And Decision Conference (CCDC), 2017 29th Chinese(pp. 6847-6852). IEEE.

Why The Us Needs The United Nations Essays - United Nations

Why The Us Needs The United Nations Why the US Needs the United Nations When sometimes one is given a question, thought is not required. Rather, history can answer with the loudest voice. The United States has proven time and time again to be the most powerful nation on earth, yet this nation does not abuse its power. It believes in righteousness and peace and only disputes when injustice is spawn. America does not turn away when another nation is in danger. It seeks to set wrongs right. With this position, America carries not a burden but a voluntary responsibility. It chooses to free people and maintain a world safe for democracy. Only when that goal is achieved may war only be experienced through history texts. Too many people of too many countries have suffered due to the tensions of conflicting governments that later catapult into hellish combat. There are only grave loses from war, nothing is gained, except torment and mortality. When will there be peace? The US is humane enough to answer this with a pledge to prevent war. It cannot be accomplished alone. Support is needed from all nations into one common alliance striving for peace. That is the United Nations. It was US President Roosevelt and British Prime Minister Churchill themselves who initiated this world organization. The United Nations not only performs peacekeeping activities and delivers humanitarian aid to distant countries, but it has a direct influence on all of our lives, every person everywhere in the world. The UN protects human rights, promotes protection of the environment, helps the advancement of women and children rights, battles epidemics, hunger, and poverty. Throughout the world the UN helps refugees, helps improve telecommunications, delivers food aid, protects consumers, make loans to developing countries and helps stabilize finanicial markets. The United States particularly feels responsible for all of these duties, whether the UN exists or not. Somewhere along the line, the US has become the police force of the world. If the world is kept secure, then international problems can be solved before the water ripples. But, aggressive situations cannot be pacified with polite words in a conference hall. Military force and financial funds are needed in the process of securing peace. Obviously, the US has its own nation to run, it wont abandon its country to save others. The US cant handle the financial burdens and world supervision to enforce such peace alone. A different perspective is to consider where the US would be if the UN did not exist. It certainly would not have as good overseas relations with troubled countries. Another world war could have easily occurred with the tension that existed between the United States and the Soviet Union. We the people wouldnt feel as secure about many aspects in our daily lives such as food, health, finances, environment, employment, and education. The United Nations touches so many facets of the government and the lives of the American people; its difficult to imagine our nation without it. Now the United States, along with 184 other nations, are united with the same goal to shape the international community. The United Nations is the lifeblood of world peace, we need it to correct inequity and create harmony for all humankind. Government Essays

Art- the Play essays

Art- the Play essays ART A critique Going to see the play "ART" in the UCLA Doolittle Theater was quite an enjoyment. The house was small so that almost any seat had a good view. The ushers were very professional and the whole thing was very organized. The best part was when the lights when down, a rumble of people everywhere shifting to seats closer to the stage could be heard! The set was very wonderfully done in a very witty way. There were three tall walls with large simplified cornices and foot guards. The floor was covered with dark brown tiles with a square carpet in the center. On top of that were three chairs and a simple coffee table. The way this set was used was so great because it alone represented each of the three characters homes and the painting hanging on the wall is what differentiated them. Among the three chairs were three styles, an elegant renaissance type chair, a Barcelona chair from the Bauhaus, and a very non-statemental armchair. Each chair style belonged to the character with the matching personality. The whole stage was monochromatic in this light creme color making the colorful personalities easier to focus on. The first character, Mark, has a painting on his wall that is referred to as a Flanders landscape painting and belongs to the renaissance chair. He is very demanding and controlling when it comes to his opinion of art. He is the mentor to Sergio. To imagine his character, picture Joe Piasentin and all of his dramaticism and directness. Throughout the play you just kind of want to ring his neck, much like Joe. The play begins with his opinion of Sergio's new purchase of a white on white painting. His goal is to make it known to Sergio that he wasted his money, by the end of the play we find out that it is because he feels replaced by Sergio because he has found his own outlet that does not agree with Mark's. The Barcelona chair and the 70's white on white painting represent the character Sergio. He is a man of high cir...

Stress of unmarried motherhood Essay Example | Topics and Well Written Essays - 1500 words

Stress of unmarried motherhood - Essay Example If stress is left untreated, this may lead to life altering health complications that may also affect the child, thus coping with the challenges of single-parenthood and social support are of core importance. To start with, it shall be emphasized that single mothers, in this study, refers to those women who were separated, divorced, widowed, or never been married living with at least one child (minor age). The number of single-parent families, majority of which is headed by women, grew substantially since the 1960’s as a result of increasing rates of divorce and separation (Avison, Aneshensel, Scheiman, and Wheaton 73). In the most recent census in the U.S., about 84% of 13.7 million single parents are single mothers (Grall 1; Wolf n. pag.); 45% are currently divorce or separated; 34.2% have never been married; 19% are married (usually remarried); and 1.7% are widowed (Wolf). Wolf added that 79% of single mothers are employed and those who work in full-time basis are much grea ter (71.7%) compared to part-time basis workers (18.4%). In relation to poverty, 27% of single mothers live in poverty and in terms of public assistance or support, 22% receive Medicaid, 23.5% receive food stamps, 12% receive public housing or rent subsidy, and 5% receive Temporary Assistance for Needy Families (Wolf n. pag.). In connection to stress, it is important to understand what stress is all about. According to Dr. Stoppler (1), stress, in general, is related to external (physical environment, job, relationships with others, and all situations, challenges, difficulties, and expectations occurring everyday) and internal (body’s ability to respond) factors. When a stressor comes in, our body’s rapid and automatic defense would be a â€Å"fight-or-flight--a reaction called the stress response (Smith, Segal, R., and Segal, J. n. pag.). The three components of the body involved in response to stress are: (1) the brain that immediately responds to release epinephrin e and norepinephrine, (2) the hypothalamus and pituitary gland transmitting signal to the adrenal cortex to release cortisol and other hormones, and (3) the many neural (nerve) circuits involved in the behavioral response (Stoppler 4). Though a certain level of stress can motivate an individual to perform well under pressure (Smith, et al n. pag.), however, a stress-out lifestyle is more likely an unhealthy one because it can affect the person’s eating habit that may result either to weight loss (due to lack of time to prepare healthy foods) or weight gain (to fill an emotional need and partly due to the effect of high level of cortisol during stress that stimulates fat, carbohydrate, and insulin) (Stoppler 1). Focusing on stress among single mothers, Scott (n. pag.) said that most mothers, generally, feel stress in the following areas: (1) time demands, (2) finances, (3) relationship demands, (4) protective instincts, (5) self doubt, and (6) time alone. A single mother carri es all stress in these areas with no male partner to share with, thus parenting is more burdensome to them compared to two-parent family. Studies consistently found out that single mothers have high levels of psychological distress and high rates of major depression than married mothers (Avison, et al 73). More specifically, separated or divorced mothers have higher rates of depression, dysthymia (a mood disorder),

Strategic Options Essay Example | Topics and Well Written Essays - 1500 words

Strategic Options - Essay Example Indeed, in marketing theory, goals set are always the higher ambitions whiles the objectives are the specific activities to take to realize the goals. So in the case of Eurofreeze, it has clearly spelt out a goal of increasing its market share and profit margins but the surest way that the company seeks to achieve this is by giving much attention to products that the company considers to be of commercial value. The above summary could be briefed in SWOT analysis for Eurofreeze. As part of the strengths of the company, it would be identified that the company presently have a very rooted knowledge in freezer technology, which is a major requirement for survival in the industry. Again, the company has a buying function with which it purchases vegetables and fruits directly. Even more, the company has successfully developed a well known branded food product. Regardless of the strengths, a number of weaknesses mitigate against the company, including the fact that its market share is prese ntly far lower than its key competitor (Adams, 2011). Again, Eurofreeze has not been able to provide the one market-leading frozen brand that its consumers wanted. In the midst of the weaknesses, there is an opportunity in the recovering global economic recession, which gives opportunities for the company to undertake foreign direct investments in markets where its major competitor does not have commanding market share. Finally, the company is faced with a number of threats including the fact that the market leader, which is Refrigor offers is a low-cost leader. Again, refrigerator space in most supermarkets in markets in the United Kingdom and other places are giving space only to their own brand of products. Lastly, the marketing strategies and plans used by Eurofreeze is relatively the same as that of competitors (Haga and Marold, 2004). Development of Scoring Criteria Based on the SWOT Analysis performed earlier, a number of criteria can be developed for scoring each option avai lable to the company so that the best option can eventually be selected. These criteria are grouped under three major themes namely suitability, acceptability and feasibility. Scooping through the SWOT analysis, some of the major criteria that can be used include the following: The grouping of the criteria according to the three themes are thus given as follows: Suitability Criteria 1: Growth and Investment: This criterion is selected as a long term strategic plan for the company towards taking advantage of its opportunities and using them according to its advantage. Without growth and investment, the company cannot utilize its opportunities of a generally improving global economy that makes foreign direct investment a lucrative venture. Criteria 2: Brand equity: Brand equity will be established over a long term basis. It is therefore relevant in pushing up the company for its long term ambition of becoming a market leader. With a brand equity, publicity on all products and services of the company will be reduced because customers would have a lot to know about the company in advance. Feasibility Criteria 3: Value adding: This criterion has been selected to overcome the weakness of the company identified as having a very low market share. With value added service and product, it is hoped that